Luel

Luel

Terms of Service

Last updated: January 20, 2026

Agreement to Terms

These Terms of Service ("Terms") govern your use of Luel, a specialized marketplace for AI training data. Luel connects content contributors with AI companies seeking high-quality training datasets for machine learning model development.

By creating an account, clicking 'I agree', or uploading content to Luel, you accept these Terms and our Privacy Policy. By uploading content, you explicitly consent to the sale of that content (including all personal information, biometric data, voice, likeness, and identifiable information contained within it) to AI companies for training purposes. If you submit content on behalf of an organization, you represent you're authorized to bind it. If you don't agree, don't use the Service.

Platform Description

Luel operates as a specialized marketplace for AI training data, connecting contributors with AI companies seeking high-quality training datasets for machine learning model development.

User Accounts and Registration

Account Requirements

  • You must be at least 18 years old to use Luel
  • Provide accurate and complete registration information
  • Maintain the security of your account credentials
  • Notify us immediately of any unauthorized account access
  • You act as an independent contractor (not an employee)
  • You are not located in a sanctioned jurisdiction and are not a restricted party

Role Selection

  • Contributor: Upload content for sale to AI companies and earn money from approved submissions
  • Business: Purchase specialized training data for AI model development (requires business verification)
Content Guidelines and Standards

Prohibited Content

  • Illegal, harmful, or offensive material
  • Content that violates third-party rights
  • Misleading or deceptive content
  • Content that could harm AI model training
  • Spam, duplicate, or low-quality submissions
  • Follow recording laws (e.g., consent for audio in two-party states; no filming where people have a reasonable expectation of privacy)
  • Obtain and retain model/voice/likeness releases for identifiable people; use Luel's release flow
Intellectual Property Rights

Contributor Rights and Obligations

By uploading content to Luel, you grant Luel the exclusive right to sell, sublicense, and transfer your content (including all personal information, biometric data, voice, likeness, and identifiable information contained within it) to AI companies for training purposes. This is the core function of our marketplace platform.

  • You grant Luel a perpetual, worldwide, transferable, sublicensable, exclusive license to sell and sublicense your content to AI companies
  • You grant Luel the right to sell your content, including all personal information (voice, likeness, biometric data, identifiable information) contained within it, to AI companies for training, evaluation, and the creation of derivatives (embeddings, model weights, synthetic data)
  • You grant a model/voice/likeness release for yourself and warrant you have releases for other identifiable people in your content
  • You consent to the sale of your personal information and biometric data as part of the content sale to AI companies
  • To the extent permitted by law, you waive moral rights and agree not to assert them against Luel or buyers
  • Once content is sold to an AI company, the sale is final and irrevocable. You cannot revoke consent, request removal of data from trained AI models, or demand return or deletion of sold content.

AI Company Rights and Obligations

  • Data Purchase Understanding: You are purchasing user-generated content that contains personal information, biometric data, voice, likeness, and identifiable individuals. By purchasing content, you acquire all rights to use this data for AI training purposes.
  • Purchased content may be used for AI training, model development, research, and the creation of derivatives (embeddings, model weights, synthetic data, AI-generated content)
  • Content may be used to train machine learning algorithms, neural networks, and AI models that may be deployed commercially
  • Usage rights are non-exclusive unless specified in the purchase agreement
  • Resale or redistribution of purchased content in raw form is prohibited, but trained models and derivatives may be used commercially
  • Compliance with AI ethics guidelines and responsible AI development required
  • Content must be used in accordance with applicable AI regulations
  • No re-identification of individuals and no biometric identification (e.g., face recognition) unless expressly permitted by the listing and consents
  • No use that violates anti-discrimination or surveillance laws
  • Once content is purchased, contributors have no right to request removal of their data from trained models or restrict use of trained models
Payment Terms

Contributor Payments

  • Payments are processed via Venmo or PayPal to your payout account per listing terms; processing times may vary (1-2 business days)
  • You must provide W-9/W-8 and tax info; we may issue 1099 forms as required
  • We may withhold or claw back payouts for fraud, chargebacks, or policy violations
AI Training Data Quality and Review

All submitted content undergoes specialized review for AI training suitability:

  • Technical quality checks for AI training requirements
  • Content appropriateness for machine learning model training
  • Deduplication checks to prevent duplicate training data
  • AI ethics review to ensure responsible AI development
  • Approval or rejection with detailed feedback
  • Appeal process available for rejected content
  • Luel may review, annotate, transcribe, or transform submissions for QA and formatting
Prohibited Activities

Users are prohibited from:

  • Creating fake accounts or impersonating others
  • Attempting to circumvent platform security measures
  • Engaging in fraudulent or deceptive practices
  • Violating any applicable laws or regulations
  • Interfering with other users' legitimate use of the platform
  • Reverse engineering or attempting to extract source code
  • Using automated tools to access the platform without permission
  • Scraping or harvesting datasets without authorization
  • Attempting re-identification of individuals in datasets
Termination and Suspension

Account Termination

We may suspend or terminate your account for violations of these Terms, fraudulent activity, or other misconduct. You may also terminate your account at any time. We may terminate accounts of repeat infringers consistent with our DMCA Policy.

Disclaimers and Limitations

Limitation of Liability

To the maximum extent permitted by law, Luel shall not be liable for any indirect, incidental, special, or consequential damages arising from your use of the platform. Our total liability for all claims arising out of or related to the Service will not exceed the greater of $100 or the amounts you paid to us (or we paid to you) in the 12 months before the claim.

Dispute Resolution

Disputes will be resolved by binding arbitration on an individual basis under AAA/JAMS rules in San Francisco, California, unless you opt out within 30 days of account creation. Governing law: California. Class actions and jury trials are waived.

Arbitration Opt-Out

You may opt out of arbitration by sending a written notice to support@luel.ai within 30 days of creating your account. Include your name, email, and the statement "I opt out of arbitration."

Changes to Terms

We may modify these Terms at any time. Material changes will be communicated via email or platform notification. Continued use of Luel after changes constitutes acceptance of the updated Terms.

DMCA Policy

We follow the DMCA; see our Copyright Policy for notice/counter-notice and our Designated Agent.

Privacy Choices

See our Privacy Policy for 'Do Not Sell/Share' and GPC.

Recording Guidelines

Contributors must follow our Recording Guidelines.

Contact Information

For questions about these Terms or the Luel platform:

For all inquiries, please contact us at support@luel.ai